Transform your cohort-based course into a lucrative business

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Blog Post Title One

“I highly recommend Christian. He's very well organized. He does his research, and he actually walks the talk. He's very passionate about what he does. He's also patient, comforting, and encouraging. I'm looking forward to continuing working with him.”

Natasha Tynes - Writing Instructor on Maven

Blog Post Title Two

“For every question I had, Christian had a very structured way of thinking about things. He has a framework. He has documentation that I can refer back to. And he could guide me in terms of where to focus my energy. I was overwhelmed when I started working with him. But at the end of each session, I felt calm that I was doing the right things at the right time.”

Maryann Kongovi - Compensation Instructor on Maven

Blog Post Title Three

“I have gone through coaching sessions with Christian, and he's brilliant. It's been eye-opening not just because Christian is very in tune with what I need, but also because he has had a lot of experience with all of the tools and the technicalities of putting it all together. I feel a lot more confident because of the coaching I had with Christian.”

Mariacristina Saraceno - Teen Instructor on Maven

You created your cohort-based course, and can’t wait to start teaching.

You poured everything you have into your course website. 

You opened it for enrollment. 

And then… crickets.

I know the feeling. My first cohort had two paying students. I didn’t let that stop me; my second one had 27.

In the end, my cohort-based course on Maven had more than 200 students in the first year.

You may think I must have had an enormous following on social media before I started.

But I didn’t.

Before working on my course, I only shared on LinkedIn when I started a new role. And I had never posted on Twitter before.

I had to learn marketing, sales, and course operations through trial and error. In the end, I filled eight cohorts and earned $190k in sales in just the first year.

Now, I want to share my insights with you.

As a coach for instructors of cohort-based courses, I can help you with the following:

➣ Copy-edit your course website

➣ Create your marketing strategy

➣ Grow your social media presence

➣ Scale your newsletter

➣ Convert more leads to students

You haven’t decided what you’ll teach yet?

Then, I highly recommend you take the Maven Course Accelerator. It’s a free course that teaches all the basics and guides you through the process of finding your niche.

My coaching program is for you if you know what you’ll teach, your course website is published, and you are ready to take it to the next level.

Schedule a free Zoom call to discuss if I can help you:

Christian Wattig

Christian Wattig

Gagan Biyani, the founder of Udemy and the CEO of Maven has this to say about me:

What to expect when we work together on growing your cohort-based course:

Course Marketing

We’ll work through your marketing funnel from top to bottom. I’ll share what works, what doesn’t, and how to implement it for your course:

  • Top of the funnel: How to position yourself as a thought leader in your space.

    • Growing your social media following

    • How to write content that works

    • Balancing adding value and selling

  • Mid funnel: Getting potential students to consider enrolling in your course and capturing them as leads.

    • Lead capture, scoring, and segmentation

    • Nurturing strategies

    • Live webinars

  • Bottom of the funnel: Converting leads into students.

    • Launch promo schedules

    • Email sequences

    • Marketing Psychology

Course Sales

Not every potential student is ready to buy after they’ve seen your marketing material. You need to learn how to run effective sales calls. I’ll share my exact script that had an 80%+ close rate, and we will practice your sales calls together.

Course Operations

Running a successful cohort-based course isn’t easy. You need the right tools - an email service provider to reach your students, a set-up to present your slides and yourself in the best possible light, and a way to create appealing recordings and handouts.

And you may wonder how to manage breakout room discussions, role plays, and case studies when your cohorts grow to 10, 20, or 50+ students.

Here is what some of my students have to say:

Natasha Tynes - Award-winning Author, teaching “Monetize your writing” on Maven

Maryann Kongovi - Compensation Expert, teaching “Startup Compensation 101” on Maven

Mariacristina Saraceno - worldwide mentor to teens, MSc in Neuroscience, teaching “The Teen Treasure Map - Self-Awareness, Emotional Intelligence, Life Vision” on Maven

There isn’t much that’s more rewarding to me than helping you realize your dreams as an entrepreneur.

At the same time, I can coach only a limited number of instructors, so let’s get started.

I’m looking forward to working with you,

Christian Wattig

P.S.: I often get asked which marketing tactics I use to grow my course. So, I summarized my operating model here.